What use is technology if no one uses it?

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Dr Ruby Roberts, Aberdeen Business School discusses how innovation is set to play a significant role in building a sustainable future: for example, the oil and gas industry transitioning into an integrated energy sector.
In recent years, this sector has developed a reputation for being conservative and reluctant to adopt new technology. Evidence from O&G industry bodies indicate that psychological factors play a key role in technology adoption; not surprisingly, as workers, managers, investors, and regulators can all have a powerful influence on an organisation’s receptivity to new technology.
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Project Cars
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